We start with the breaking up of the image, which represents the inner working of the eye. Then we travel through the optic nerve, revealing points of interest in the show, ending last on the human pupil. A final snap-zoom takes us to our resolved logo.

This direction takes us through a similar path as Nova but opts as a more graphic approach. We start with the recognition of typography, then the cones and rods in the eye, which then begin to form image, ending on the pupil.

With a tip of the hat to the first Brain Fitness program, we travel through the optic nerve, passing abstracted images of some of the key speakers in the show.