Full storyboard for the production and animation of Impossibilities. Take heed of the mind-reading dog, multi-handed tennis player, and time-stopping business guy.

Illustrating interconnectedness with the use of the classic, connected paper dolls.

A battery that uses less power in turn runs longer than its competition.

Seamlessly upgrade to give the users a better experience.

Roll out the red carpet and get in without waiting in line.

The one-man band says a lot in technology—you can do it all with ease.

Rocket + Car = faster car. Brilliant.

A cheerleader squad times three lets you know the chip can handle more loads.

No waiting!

The metaphor of different, multiple doors helps convey more users and new kinds of data storage.

A classic to show a tool for everything, including rocking out!

Initial Pen drawings are converted into vectorized files and then colored. Once the coloring is complete, the next step is to break apart the moving pieces and plan a scheme of joints.

This was the alternate look and feel for the project. Perhaps a bit too polished and print-based with the halftones. Flying pigs, anyone?

This direction takes a light bulb—the icon for an idea—and shatters it. It says the power emitted by this idea is breaking old expectations, conventions, limits.

This direction takes the dichotomy inherent to Snapdragon—something so small that makes a big impact, something so delicate that delivers such power—and conveys it through a journey across something that seems both massive and miniscule.