false 1 2009-02-09T05:14:31Z 11.14.08 agency:collective is the mastermind behind this year’s "You Got That" campaign for Livescribe’s Pulse Smartpen. The Smartpen’s technological capabilities help our everyday heroes keep up with the impossible. Three product demos created in tandem elaborate on the Smartpen’s ability to record, store, and share your notes. agency:collective was responsible for writing, directing, design and animation on the entire campaign. false 1 Pulse Smartpen 5 true Pulse-Smartpen 2009-10-28T20:55:21Z true true